Globe subsidiary urges small e-commerce players to forge alliances to be competitive

The Philippine Star November 26, 2009   MANILA, Philippines - G-Xchange Inc. (GXI), a wholly-owned subsidiary of Globe Telecom, has underscored the importance of forging strong local and global alliances for small players to succeed in the e-commerce market.

GXI president Rizza Maniego-Eala said the multiplier effect is greater if the resources of a company are combined with others.

For instance, she said GXI, using its GCash mobile payment platform, has tied up with banks and local merchants for various services such as remittances, savings, loans, bills payments, among others. Such arrangement allows GCash to grow the market and also to expand sales force.

“For a business to develop, we have to follow a roadmap but it will not be possible if it is not aided by solid partnerships. Usually, the equation is one plus one equals two but with partnerships, one plus one equals three, four, or five. I think we cannot stress enough that when starting a business or growing one, partnerships are very important especially since the markets are going global,” Eala explained.

As a result of such tie-ups, GXI was able to build a robust e-commerce ecosystem using the GCash platform which allows it to use C2C (consumer-to-consumer), B2C (business-to-consumer) and B2B (business-to-business) applications. Thus, the GCash mobile wallet was transformed from being just a simple product, into a service that traverses many entities and revenue streams across the board, Eala said.  

 

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