Sun vs Globe
Wednesday, June 24, 2009
Speaking of cell phone companies, I didn’t realize that Sun is now on the verge of dislodging or have actually dislodged Globe in the postpaid category until I read an article quoting Globe’s new CEO last Monday.
Expressing exasperation about Globe’s market position, Ernest Cu, Globe’s new CEO told Inquirer “Globe’s always number two in everything. Think about where Globe is number one? Even our position in postpaid is now being threatened by Sun.” Cu pointed out incredulously that “they’re supposed to become now the number one postpaid brand and at times, even our main competitor calls us the number three brand, which I kind of resented, actually.”
How come Sun is not trumpeting this achievement? I have never known Mr. John Gokongwei to be the shy type. If this accomplishment is true, it is a strong marketing point to make. There are people who may be attracted to many of Sun’s innovative packages and pricing but are worried that the company itself may not be of the same caliber as Globe or Smart.
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